About Us

About Us – Tide & Hooked

Born from a love of the outdoors, made for those who live for the adventure.

Welcome to Tide & Hooked! 🇦🇺

We’re an Australian family with a passion for the outdoors, the open road, fishing, camping, beach days and making memories together.

Tide & Hooked was created for people who feel most at home outdoors — whether you’re casting a line, exploring somewhere new, heading away for a camping trip, spending a day on the water or simply enjoying time with family and friends.

We believe life’s best moments happen outside, and we wanted to create a brand that reflects that lifestyle.

Our range is designed for everyone who shares that love of adventure, from fishing enthusiasts and beach lovers to camping families and country souls. With outdoor-inspired designs and a relaxed, laid-back style, we want you to feel comfortable wearing Tide & Hooked wherever your adventures take you.

As a family-owned Australian business, we’re building something we’re proud of, one design at a time. Every bit of support means the world to us and helps our little business continue to grow.

Our mission is simple: to bring people together through a shared love of the outdoors, one adventure at a time.

Thank you for supporting our small Australian business and being part of the Tide & Hooked family.

Get out there, make memories and stay hooked on adventure!

🌊 Tide & Hooked — Made for the outdoors. Built for adventure. 🎣


The Family Behind Tide & Hooked ❤️

We’re also the family behind The Peters Tribe, our family adventure channel where we share life as a family of seven, from fishing trips and camping adventures to beach days and exploring the great outdoors.

Tide & Hooked is a reflection of the lifestyle we love, and we’re excited to share our adventures with you along the way!

Come along for the adventure!

📺 Follow The Peters Tribe on YouTube and join our family on our next adventure.