About Us

At Tide & Hooked, family is at the heart of everything we do. We’re a busy family of seven who share a deep love for the outdoors and the simple joys that come with it. Whether we’re out fishing at sunrise, camping under the stars, riding motorbikes through the countryside, or spending long days on the water enjoying water sports, our lives revolve around adventure, nature, and time together.

Living the country lifestyle has taught us to appreciate the little things — fresh air, muddy boots, salty hair, and the stories shared around a campfire after a big day outdoors. Those moments inspired us to start Tide & Hooked.

What began as a family idea around the kitchen table quickly turned into a passion project. We wanted to create clothing that reflects the lifestyle we live every day — relaxed, adventurous, and connected to the water and the outdoors. Our designs are inspired by fishing trips, camping weekends, coastal days, and country living.

Every piece we create is designed with people like us in mind — families, adventurers, anglers, campers, and anyone who feels at home outdoors. We want our clothing to feel comfortable, fun, and full of personality, just like the lifestyle it represents.

Tide & Hooked isn’t just a brand to us — it’s our journey as a family, doing what we love and sharing it with others who love it too.

So whether you're casting a line, hitting the road for a camping trip, riding through the countryside, or simply enjoying life outdoors, we hope our clothing becomes part of your adventure.

From our family to yours — welcome to Tide & Hooked.